Jennifer Abshire, President and CEO of Abshire Public Relations, recently sat down with SavannahCEO to talk about what your business needs to be focused on when preparing a 2024 marketing budget.

When looking towards 2024, there are certain things you’re going to want to consider including in your marketing budget, including philanthropic commitments. As we get closer to the holiday season, people in this region are already making decisions about what non-profits they want to support next year. When making these decisions, it is extremely important to understand what marketing benefits your company will receive in turn for your support. That way, you can be sure you’re getting the maximum value for your investment.

To watch Jennifer’s full interview with SavannahCEO, please CLICK HERE.