Abshire PR’s Vice President, Shannon Phillips, recently sat down with SavannahCEO to discuss the most effective ways to harness the power of social media for your business!

At Abshire PR, we know social media has become a powerful tool for businesses and individuals looking to expand their reach, build brand awareness, and engage with their audience in real-time. Research shows that on average, adults spend close to 2 hours everyday on a variety of social media platforms. These platforms provide a unique opportunity to connect directly with customers, share content that resonates, and foster community around shared interests or values. The key to success lies in consistent, authentic communication and adapting to the ever-evolving digital landscape to stay relevant and impactful.

Listen to Shannon’s full interview for some tips on how leveraging targeted strategies such as content creation, influencer partnerships, and data-driven campaigns can maximize your digital footprint!

Interested in how your business can better utilize social media to achieve your goals? Reach out to our team at pr@abshirepr.com!

To watch Shannon’s full video with SavannahCEO, click HERE.