Media Relations

For nearly 15 years, APR has delivered top-quality, strategic placement of company news and marketing messages for its clients. Through the firm’s excellent writing and media relations skills, APR shares client news and success stories through a variety of multimedia channels, placing clients’ marketing messages directly into the hands of their target audiences, keeping clients top-of-mind among their current and prospective customers.

APR’s longstanding relationships with local, regional and national reporters, editors, bloggers  and publishers have provided our clients with a direct link to key media outlets when they need it most. We consider our relationships with the media our most valuable tool in the box and one we certainly do not take for granted. It has always been our policy to treat our reporter and editor contacts as friends, providing them with timely, fact-driven news stories and editorial ideas to enhance their respective media outlets.

We start by doing our research and understanding the needs of each media outlet we approach. This approach to media relations has served us well. APR’s reputation for consistent, purposeful storytelling is what sets us apart. We try to never distribute news or pitch stories not worthy of editorial consideration and we have no problem letting our clients know when an idea is just not a good one. In regards to media relations, this is how we serve our clients best; we help them identify the good news worth sharing!

Whether local, regional, national, or niche media related, we can develop and execute a detailed press plan guaranteed to impact your business. To get started, we like to sit down with our clients and dig into the inner-workings of the business and the people behind the brand. Knowing the clients on a personal level allows us to capture the stories that best define your brand and work them into a comprehensive press plan that can include all or some of the following media relations tools:

  • Interactive, Search Engine Optimized (SEO) news releases
  • Media pitches for editorial coverage
  • TV and radio broadcast interviews
  • Strategic local, regional and national news placement
  • Market research
  • Copywriting
  • Introductions to key reporters and editors
  • Press kit development
  • Byline articles/op-ed pieces
  • Social media planning
  • Community outreach with photo opportunities
  • Facilitate press and FAM trips
  • Provide media tracking and reporting

While our firm develops press plans for all of our clients who retain our services on a contractual basis, we recognize there is no “one size fits all” PR strategy. We take pride in our ability to customize our media relations approach to meet the unique needs of every client. For example, if you are launching a new business, we would certainly design our press plan to include a number of community outreach efforts, a ribbon cutting ceremony, print and TV interviews and strategic media pitching for key editorial coverage announcing your new business and its unique services.

We excel at creating press opportunities for our clients. Let APR help tell your story!




  • Abshire Public Relations delivers invaluable executive counsel and strong insight into the local market.

    Greg Parker,
    President and CEO, The Parker Companies
  • Abshire Public Relations truly exceeds our expectations. They’ve secured major national, regional and local media coverage that helps increase visitation and raise awareness of Tybee Island as a year-round visitor destination.

    Sara Lane,
    Director, Visit Tybee
  • When the City of Richmond Hill was looking for an experienced public relations team, we really didn’t have to look any further than APR. Their knowledge of city and county government — in addition to their strong community ties — made them the perfect fit for us.

    Chris Lovell,
    City Manager for City of Richmond Hill
  • “We are excited at Bouhan Falligant to begin working with APR as our public relations professionals. Their depth and breadth of knowledge in their industry, as well as their ties to the local and regional communities we serve, make them invaluable members of our team. They spend the time necessary to understand us and our profession, and to help us effectively develop new opportunities.

    John G. Lientz,
    Bouhan Falligant
  • One major benefit of working with Abshire Public Relations is you don’t just get an account manager; you get an entire team. We’re able to receive excellent executive counsel, knowledge of the market, philanthropic strategy, focused media relations and top-notch writing all in one-stop shop.

    Ryan Price,
    Vice President, JE Dunn Construction
  • APR is the gold standard in reaching the news media about HSF’s events and projects. They consistently go above and beyond the call of duty and make us feel like their top client.

    Daniel Carey,
    President and CEO, Historic Savannah Foundation

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