Last month, Jennifer Abshire sat down with Savannah CEO to discuss the evolution of Abshire PR in order to keep up with new market trends.

A lot has changed in media and press coverage since Abshire PR’s initial inception. Having started her business over 24 years ago, Abshire PR used to be known as a traditional press machine house – Averaging 20 to 25 different press releases weekly. Now, Abshire PR’s press releases are much more targeted thanks to the power of video.

“The best way to be authentic is to share your own true colors. Video is an amazing equalizer to show your company’s authenticity to consumers,” says Abshire.

The ability to capture video and soundbites to tell your story is more powerful than any press release. Abshire PR is incredibly thankful to organizations like Savannah CEO and Georgia CEO who serve as incredible platforms for our clients to utilize in sharing their stories.

Abshire bragged on Abshire PR’s Creative Director and Vice President, Shannon Phillips, who has helped grow our company’s content division, creating videos weekly for our diverse regional clients. Content creation is the name of the game for all people who are corporate storytellers and APR is honored to be part of that process.

To watch Jennifer’s entire interview with Savannah CEO, click HERE. http://savannahceo.com/video/2022/07/jennifer-abshire-importance-video-your-marketing-mix/