Vice President of Abshire PR, Shannon Phillips, recently sat down with Savannah CEO to discuss the importance of including video storytelling in your 2023 marketing strategy. Over the past few years, we’ve seen the rise of video as an important medium to showcase companies’ authentic selves and values.

“The pandemic proved to be an opportunity to build a sense of community,” says Phillips. “Through that, people wanted to see you as a business being authentic. On video, you’re able to do just that.”

One of the main reasons so many companies have turned to video marketing is due to how dynamic it can be. Video can be used to recruit, train, show your brand, and so much more! It can also be shared across all digital platforms, making it one of the most versatile and effective ways to communicate with your target audience.

“So, if a picture paints a thousand words, how many words does video paint? You be the judge,” declares Phillips.

From TikTok to Instagram reels, the demand for video content is at an all time high – And our clients have taken notice! At Abshire PR, we specialize in video storytelling and getting your message out to the community. Whether you want an event compilation video to share on social media, or a how-to video to post on your website, Abshire PR has you covered! Reach out to us today for more information on how we can help you with video production.

To watch the full interview with Shannon, visit Savannah CEO’s website by clicking HERE.