If you haven’t already made plans to review your company’s public relations goals, now is the time. When was the last time you evaluated the following critical questions:
- Are you telling the right people about your company?
- Does your key audience understand your company strengths?
- Who should be further educated about your company?
- Are your services aligning with market needs?
- Who or what source is referring business to you?
- Is your prospect list realistic and active?
- How effective is your message?
- Are you maximizing your social media opportunities?
When we sign on to work with a client as an extended member of their team, it is essential we fully understand the client’s ultimate vision and business objectives before we can begin our work. At APR, we prefer to start client relationships by conducting an initial PR analysis in which we essentially audit a client’s current marketing strategy, public relations efforts and overall business objectives. In short, we benchmark your business.
To do this, we gather up with company executives and key management and ask critical questions to understand the client’s core mission and business objectives, whether that includes increased revenue, better connecting with consumers, becoming the go-to expert in their industry or all of the above.
A PR analysis includes a thorough evaluation of the following:
- Past and present marketing materials
- Secured press and editorial coverage to date
- Social media
- Community relations efforts
- Philanthropic initiatives
- Top client and prospect lists
- Existing budget
- Current business strategies that may or may not be working for your company
- Overall business expectations and objectives
In the end, this exercise develops a clear understanding of what needs to be done in the upcoming year to enhance your company’s profile to its target audience using all available media and to boost the bottom line. Once our team has fully evaluated all of the available information, we then put together and deliver a complete summary report that includes:
Customized Analysis of PR Needs – Complete analysis of current business strategies, press and marketing materials, top client/prospect lists and overall business goals
Budget Planning/Strategy – In-depth recommendations for future budget planning, public relations and marketing initiatives
Execution of Audit Results – Comprehensive reporting including immediate organizational challenges, specific recommendations and plans of action
With our help and a commitment to following our plan of action, your company will grow in new directions and experience increased public exposure, meeting your updated and fine-tuned business objectives.
Abshire Public Relations truly exceeds our expectations. They’ve secured major national, regional and local media coverage that helps increase visitation and raise awareness of Tybee Island as a year-round visitor destination.Sara Lane,Director, Visit Tybee
Abshire Public Relations delivers invaluable executive counsel and strong insight into the local market.Greg Parker,President and CEO, The Parker Companies
One major benefit of working with Abshire Public Relations is you don’t just get an account manager; you get an entire team. We’re able to receive excellent executive counsel, knowledge of the market, philanthropic strategy, focused media relations and top-notch writing all in one-stop shop.Ryan Price,Vice President, JE Dunn Construction
“We are excited at Bouhan Falligant to begin working with APR as our public relations professionals. Their depth and breadth of knowledge in their industry, as well as their ties to the local and regional communities we serve, make them invaluable members of our team. They spend the time necessary to understand us and our profession, and to help us effectively develop new opportunities.John G. Lientz,Bouhan Falligant
APR is the gold standard in reaching the news media about HSF’s events and projects. They consistently go above and beyond the call of duty and make us feel like their top client.Daniel Carey,President and CEO, Historic Savannah Foundation
Abshire PR has made a tremendous difference in our ability to market our organization. They are a critical part of our team and continually amaze us with their results!Patti Lyons,President, Senior Citizens Inc.
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