Crisis Communications

Just as you wouldn’t wait until the last minute to create a hurricane evacuation plan, you don’t want to wait until you have an emergency on your hands to put a comprehensive crisis communications plan in place. As in most cases, preparation is paramount when dealing with any crisis.

In today’s social media and rapid information sharing society, you want to be ready to inform and engage your customers/shareholders directly after a crisis occurs to minimize the spread of false information. The old adage remains true today: tell it first and tell the truth.

APR is highly experienced in creating crisis communication plans for both corporate and small businesses, to address a range of potential negative publicity issues and ensuring company spokespeople are properly prepared to handle any media questions. A bad situation can become even worse if you react without taking the time to put a strategic plan of action in place. Again, preparation is never lost time and practice runs are essential to avoiding mishaps in the midst of turmoil.

How your company reacts to crisis situations can ultimately affect your reputation and bottom line, sometimes for years down the road. Even when it’s impossible to avoid negative publicity, you can show the public through clear communications your company is taking steps to investigate the cause of the crisis and make improvements for the future – minimizing the negative impact of the crisis situation through strategic and positive messaging.

So, how exactly can we help you prepare and plan for a company crisis?

  • First, we audit your crisis communications needs, develop an overall strategy and create well-crafted press materials to utilize when an emergency arises.
  • Second, we serve as “gatekeepers” and a first point of contact for all media requests, streamlining the process and making sure that we manage messages properly during a crisis.
  • Third, we specialize in reputation management, minimizing the negative impact of a crisis through strategic messaging and targeted outreach.
  • Best of all, we are on call 24/7 during a crisis, when support matters the most.

Is prevention of a crisis possible? Unfortunately, this is not always possible with some of our clients, so it’s best to plan for the inevitable. This can be done in a variety of ways, but mostly by building strong community relationships, giving back to the communities in which you do business and becoming the go-to source for expert knowledge in your industry.

In summary, you want to be a trusted brand with solid community ties long before the crisis arises. APR can put all of the pieces in place to help make this happen for your company.




  • Abshire PR has made a tremendous difference in our ability to market our organization. They are a critical part of our team and continually amaze us with their results!

    Patti Lyons,
    President, Senior Citizens Inc.
  • Abshire Public Relations truly exceeds our expectations. They’ve secured major national, regional and local media coverage that helps increase visitation and raise awareness of Tybee Island as a year-round visitor destination.

    Sara Lane,
    Director, Visit Tybee
  • Abshire Public Relations delivers invaluable executive counsel and strong insight into the local market.

    Greg Parker,
    President and CEO, The Parker Companies
  • APR is the gold standard in reaching the news media about HSF’s events and projects. They consistently go above and beyond the call of duty and make us feel like their top client.

    Daniel Carey,
    President and CEO, Historic Savannah Foundation
  • One major benefit of working with Abshire Public Relations is you don’t just get an account manager; you get an entire team. We’re able to receive excellent executive counsel, knowledge of the market, philanthropic strategy, focused media relations and top-notch writing all in one-stop shop.

    Ryan Price,
    Vice President, JE Dunn Construction
  • “We are excited at Bouhan Falligant to begin working with APR as our public relations professionals. Their depth and breadth of knowledge in their industry, as well as their ties to the local and regional communities we serve, make them invaluable members of our team. They spend the time necessary to understand us and our profession, and to help us effectively develop new opportunities.

    John G. Lientz,
    Bouhan Falligant

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