Content is king.

Creating fresh content on a regular basis serves as an important way to share your key messages with your target audience. Many media outlets now welcome “free” content, which means if you can provide a timely, newsworthy story – ideally, with photos – you can increase your visibility and expand the reach of your messaging power.

APR understands the value of creating highly effective messaging for our clients in order to heighten their public exposure. Whether that includes press releases, web or ad copy, blog writing, byline articles, employee and shareholder correspondence or collateral materials, a company’s communications must be consistent and not only reflect company values, but must be authentic and resonate with your end user.

At APR, our team is uniquely qualified to execute and meet your communications and copy needs with access to highly experienced writers across a range of industries and areas of special interest.

Over time, web copy, brochure text and corporate messaging can grow stale. Consider changing up your company’s message and adding a fresh twist to all your copy as part of your ongoing business goals. APR can help you develop lively, engaging and professional content, encouraging potential customers to learn more about your company and the products and services you have to offer.

Here are five ways to enhance your current copy and messaging:

  1. Always optimize your web copy for search engines. Include keywords that will drive customers to your web site. Remember that good SEO writing performs well in search engines while providing helpful, up-to-date, accurate information.
  2. Consider writing a blog. Blogs are among the most frequented sites on the web, making them a great way to attract visitors to your website. Write interesting, relevant blog posts that position you as an expert in your field. You’ll be amazed how many people may follow you online.
  3. Make it easy to read your copy. Use bulleted or numbered lists whenever possible to enable readers to scan for information that is important to them. Remember that readers often scan text instead of reading every word.
  4. Stay focused. Avoid digressions or off-topic meanderings. If a sentence, paragraph or section of your copy doesn’t relate to or add to the topic at hand, hit the delete button.  When you start wandering, your readers will tune out as well.
  5. Proof and spell check. There’s nothing worse than disseminating information that is incorrect, misspelled and grammatically questionable. Ask one of your co-workers to proof behind you, verify all facts presented and be sure to spell check your work.

Many times our clients find it’s harder to write their own stuff. It’s a little too close to home. In this case, it’s extremely helpful to have an APR writer (an unbiased, third-party) to clarify a client’s messaging from an outsider’s viewpoint. Let us help tell your story!




  • Abshire PR has made a tremendous difference in our ability to market our organization. They are a critical part of our team and continually amaze us with their results!

    Patti Lyons,
    President, Senior Citizens Inc.
  • When the City of Richmond Hill was looking for an experienced public relations team, we really didn’t have to look any further than APR. Their knowledge of city and county government — in addition to their strong community ties — made them the perfect fit for us.

    Chris Lovell,
    City Manager for City of Richmond Hill
  • APR is the gold standard in reaching the news media about HSF’s events and projects. They consistently go above and beyond the call of duty and make us feel like their top client.

    Daniel Carey,
    President and CEO, Historic Savannah Foundation
  • Abshire Public Relations truly exceeds our expectations. They’ve secured major national, regional and local media coverage that helps increase visitation and raise awareness of Tybee Island as a year-round visitor destination.

    Sara Lane,
    Director, Visit Tybee
  • “We are excited at Bouhan Falligant to begin working with APR as our public relations professionals. Their depth and breadth of knowledge in their industry, as well as their ties to the local and regional communities we serve, make them invaluable members of our team. They spend the time necessary to understand us and our profession, and to help us effectively develop new opportunities.

    John G. Lientz,
    Bouhan Falligant
  • One major benefit of working with Abshire Public Relations is you don’t just get an account manager; you get an entire team. We’re able to receive excellent executive counsel, knowledge of the market, philanthropic strategy, focused media relations and top-notch writing all in one-stop shop.

    Ryan Price,
    Vice President, JE Dunn Construction

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