Goals: As part of the Bohemian Hotel’s grand opening, the Kessler Collection hired APR to coordinate and execute all media needs. After delivering major national, regional and local coverage for the hotel’s opening, this public relations project was expanded into full-service in-house PR support for the opening year to help embed the new hotel within the local community and garner regional and national consumer awareness within the vast travel market. The public relations efforts also expanded to include the Kessler Collection’s existing boutique hotel, The Mansion on Forsyth Park.
Background: After the successful opening of the Mansion on Forsyth Park, hotelier and founder Richard Kessler opened a sister hotel property, the Bohemian Hotel, which includes 75 guest rooms, panoramic views from the ultra-chic rooftop bar and terrace, gourmet dining and first-class service.
Target Audience: Local, regional and national tourism-related audiences were the premier targeted focus for all public relations and media related campaigns.
Communications Objectives: APR developed a comprehensive plan for both the Bohemian Hotel and the Mansion on Forsyth Park to aggressively pursue local, regional and national ink as well as electronic and broadcasting placements.
Results: As one of our most successful short-term client public relations campaigns, APR leveraged the Kessler Collection brand to earn the advertising equivalent of more than $376,000 in national media placements, more than $128,000 in regional placements and more than $160,000 in local media placements in just one year.
Some of our most prestigious placements on behalf of the Kessler Collection include feature coverage in The New York Times, Southern Living, Chicago Sunday Sun-Times, Chicago Tribune, The Atlantan, Atlanta Social Season, Jacksonville Magazine and Orlando Magazine.
APR also organized two successful press trips, inviting top reporters to experience the Kessler Collection’s Savannah properties in person, and coordinated social media coverage for the Bohemian Hotel and the Mansion on Forsyth Park.