Client Relations

Unlike most agencies, APR does not assign a single account representative to any one client.  Instead, we assign our entire team, collaborating on every aspect of our clients’ needs in order to provide the highest level of return and creativity.  

We are all about relationship and brand building, creating a full-scale, comprehensive effort to keep your business top-of-mind to its target audiences. We are not a one-time fix, but instead an ongoing key player in your company’s inner circle, providing nationally-recognized writing, regional press placement and local connections. We are proud of the company we keep, assisting behind the scenes with some of the most prominent companies in our state and most certainly in our region. 

Ideally, we like to meet face-to-face on a regular basis. We recommend weekly meetings in the beginning stages of our efforts with any client.  Then, based on clients’ needs and preferences, we can scale back face-to-face meetings to once a month. However, we are always in constant contact through every step of the process, making every member of the APR team fully accessible at all times.

Daily, we send clients alerts regarding successful media placements. Monthly, we report on all those media placements and the monetary ROI for those placements. In addition, we include on monthly reports a media plan, which includes our proposed pitches, as well as our understanding of upcoming projects and how APR will work to maximize the success of each of those. We are accessible at all times, whenever you might want an update on any of our efforts.

Our mission is to offer the best team-based support in the area of multi-media public relations and marketing for our clients. We are a strong team that has worked together for years. We know how to help clients get consistent press and stay on budget. We help clients focus on what’s important to the growth and stability of their business at a cost that shows a consistently positive return on investment.

Testimonials

  • When the City of Richmond Hill was looking for an experienced public relations team, we really didn’t have to look any further than APR. Their knowledge of city and county government — in addition to their strong community ties — made them the perfect fit for us.

    Chris Lovell,
    City Manager for City of Richmond Hill
  • Abshire Public Relations delivers invaluable executive counsel and strong insight into the local market.

    Greg Parker,
    President and CEO, The Parker Companies
  • Abshire Public Relations truly exceeds our expectations. They’ve secured major national, regional and local media coverage that helps increase visitation and raise awareness of Tybee Island as a year-round visitor destination.

    Sara Lane,
    Director, Visit Tybee
  • “We are excited at Bouhan Falligant to begin working with APR as our public relations professionals. Their depth and breadth of knowledge in their industry, as well as their ties to the local and regional communities we serve, make them invaluable members of our team. They spend the time necessary to understand us and our profession, and to help us effectively develop new opportunities.

    John G. Lientz,
    Bouhan Falligant
  • APR is the gold standard in reaching the news media about HSF’s events and projects. They consistently go above and beyond the call of duty and make us feel like their top client.

    Daniel Carey,
    President and CEO, Historic Savannah Foundation
  • Abshire PR has made a tremendous difference in our ability to market our organization. They are a critical part of our team and continually amaze us with their results!

    Patti Lyons,
    President, Senior Citizens Inc.

Recent Press

Services