USCB

The University of South Carolina Beaufort (USCB) is a senior institution of the University of South Carolina system serving the southeast coast of Georgia and South Carolina.

APR helped increase awareness of USCB in local, regional and national markets through a targeted media campaign. We also strengthened the university’s philanthropic efforts, expanded its regional professional network and provided important support to the university’s public information office. During this 18-month contract, APR secured more than $500,000 in media coverage for USCB.