Live Experiences Can Take Can Take Your Brand to the Next Level

Thursday, July 30, 2015

     Did you know?  “...93% of consumers in EventTrack’s survey say events and experiences are more effective in helping them understand a brand’s services than a TV commercial.”

     There are your classic public relations campaigns consisting of press releases, news articles, television commercials, etc.  However, an aspect that is often left unexplored is the use of live experiences directed toward potential users or consumers.  Experiences ranging from parties for brand milestones like the...

Think Like A Boss

Monday, July 27, 2015

     Motivation and inspiration are something we all need to progress and tackle new obstacles on a daily basis.  I look everywhere for these bits of inspiration and stumbled upon this quote by Sheryl Sandberg:

    “If you’re offered a seat on a rocket ship, don’t ask what seat!  Just get on!”

     This could not be more true in the public relations industry!  There will be times when unexpected opportunities and challenges will be handed to you but you have to roll with the punches...

Get to Know Your City: The Creative Coast

Tuesday, July 21, 2015

After attending the latest Creators’ Foundry board meeting, I had to share with you all the exciting upcoming events and progress this amazing organization is making!  Take a moment to learn a little about this organization right here in your own city and maybe attend an event or two.  Enjoy!

The Creative Coast, founded in 1997, is 501(c)3 non-profit organization and Savannah’s local HIVE or home for innovators, venture capitalists, and entrepreneurs.  This is the hub for local creatives to connect and innovate together in the heart of Savannah, expanding the city's entrepreneurial and creative communities....

Sound Advice in Graduation Season

Monday, June 29, 2015

Well, it's graduation season and time to share sound advice. This one is worth sharing and repeating often:

Success and Motivation: A Note from Morgan Sawicki, Executive Assistant at Abshire PR

Thursday, June 18, 2015

Before accepting and starting my new job at Abshire Public Relations, I was barreling toward college graduation and a new phase of my life, with many questions and no answers:  What am I going to do?   Where will this next chapter of my life take me?  What if I make the wrong choice? As I searched for advice and guidance, I stumbled upon these 5 tips from Mark Cuban in a blog post he wrote a few years ago.  Mr. Cuban’s tips for success and motivation might apply to many people, but they are undoubtedly right on point for anyone starting out in...

Periscope vs. Meerkat

Thursday, June 18, 2015

Live streaming and the ability to bring videos and pictures to your followers in real time has been one of the most-watched technology trends for some time now. Celebrities, companies, brands, and communities have been using platforms such as Livestream, Vine, and Snapchat to share with colleagues and followers what they are doing and accomplishing at the touch of a button. Apps are not just sources of entertainment for general users, but sources of information and news for those taking a deeper look.
It has now become increasingly important for PR professionals to take note of, monitor, and use these apps for better communication management.
Below are 5...

A View from the Media: Preparing Your Organization for a Crisis

Tuesday, June 09, 2015

Did you know two-thirds of brand crises go international within 24 hours?  “The key to surviving crises is building brand in peacetime," says crisis management expert Peter LaMotte.

I recently spoke on a panel about crisis communication management and thought I would share my notes. Follow this guide and your brand could be well on it’s way to better crisis communication management. 

Lean in and do the hard work before a crisis occurs. Ensure your crisis communication plan has these components: 

  • Written protocol for all potential crisis moments.  Make a vulnerability check-list
  • Clear...


  • Abshire Public Relations delivers invaluable executive counsel and strong insight into the local market.

    Greg Parker,
    President and CEO, The Parker Companies
  • When the City of Richmond Hill was looking for an experienced public relations team, we really didn’t have to look any further than APR. Their knowledge of city and county government — in addition to their strong community ties — made them the perfect fit for us.

    Chris Lovell,
    City Manager for City of Richmond Hill
  • We are excited at Bouhan Falligant to begin working with APR as our public relations professionals. Their depth and breadth of knowledge in their industry, as well as their ties to the local and regional communities we serve, make them invaluable members of our team.

    John G. Lientz,
    Partner, Bouhan Falligant
  • APR is the gold standard in reaching the news media about HSF’s events and projects. They consistently go above and beyond the call of duty and make us feel like their top client.

    Daniel Carey,
    President and CEO, Historic Savannah Foundation
  • “We are excited at Bouhan Falligant to begin working with APR as our public relations professionals. Their depth and breadth of knowledge in their industry, as well as their ties to the local and regional communities we serve, make them invaluable members of our team. They spend the time necessary to understand us and our profession, and to help us effectively develop new opportunities.

    John G. Lientz,
    Bouhan Falligant
  • Abshire PR has made a tremendous difference in our ability to market our organization. They are a critical part of our team and continually amaze us with their results!

    Patti Lyons,
    President, Senior Citizens Inc.

Recent Press