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Pack a Punch in Your Press Release

Monday, February 22, 2016

Have you ever felt like your press release goes unnoticed? PR Daily gives 11 ways to keep your press releases from being ignored. Here are five points that we felt are the most important:

  1. Spelling Matters. It’s important to make sure you’re proofreading more than just using the spellchecker. You should always reread your release to check for mistakes that the spellchecker doesn’t always find, and even ask a coworker to review it.
  2. ...

Meet Nancy Fullbright and Her Passion for Deep

Friday, January 29, 2016

We must take the chance to highlight our very own Nancy Fullbright and all the work that she does not only for Abshire Public Relations but also an organization called Deep!

For those who do not know, Deep was founded in 2008 to combat the effects poverty has on literacy in kids.  By teaching kids how to engage language through writing, reading, and performance, Deep is striving to build a future in Savannah and beyond where kids thrive as students and community members while having those around them listen to and respect their voices.  Since its beginning, Deep and its supporters have given 2,450 kids a...

Disciplines of Execution

Friday, January 15, 2016

Calling all entrepreneurs or aspiring entrepreneurs!! (Aren’t we all?)

We dream of ideas that can provide products or services to the world or our community.  The ideas can have great potential but we must get passed the final hurdle: execution.

Execution is defined by Webster’s dictionary as “carrying out or putting  into effect of a plan, order, or course of action”.  Do we have an idea? Check.  Do we have a plan? Check.  But how do we execute it to give it the greatest chance of success?  The reason execution seems so difficult is because it requires you...

Tomorrow’s Innovation

Friday, January 08, 2016

“Creativity is an input to innovation and change is the output from innovation.”  This quote was said by the innovation speaker and recognized thought leader, Braden Kelley.  

We are all looking for ways to advance our companies and improve our products or services.  But how?  Who do we look to for advice, input?  Innovation is key to the continuation and future success of your company.  I recently listened to Braden Kelley speak on innovation and how to create success through innovation and I want to share some tips with you all!

  1. The first group or...

14 Things Successful People Do Before Breakfast

Monday, December 07, 2015

Greg Parker, President and CEO of the Parker Companies, sent this article to me from the World Economic Forum.  From one entrepreneur to another, I am willing to bet that neither us do all 14 things before breakfast…or even throughout the day.  However, these are great tips to keep in mind when you start your day in order to lead a more productive lifestyle.  I know I will be trying a few!

Check it out:

https://agenda.weforum.org/2015/11/14-things-successful-people-do-before...

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Art of Succession: Developing Talent and Planning for Succession

Thursday, October 29, 2015

Have you thought about what you are going to do with your business when you retire or decide to move on to your next best creation?  Sell?  Close-up shop?  If you are like many business owners, you haven’t spent much time thinking about it.  But the toughest question remains: where do I begin?

Millennials.  We all know they were born between the early 1980s and early 2000s and most of us could probably spot one from a mile away.  They seem to be taking their own path and creating new ways of doing things that many of us are unfamiliar with.  They have and will continue to influence our personal and...

“Small Business, the Backbone of Our Economy”

Monday, October 05, 2015

    This week I attended the Mayor’s Small Business Conference hosted by City of Savannah Mayor Edna B. Jackson!  I participated as a speaker, guiding listeners about the importance of branding when building their business.  Below are just a few tips I shared.

    The brand you create is how your customers or prospective customers recognize your product or service as well as the reputation that comes along with each.  Brand Management is defined as the application of marketing techniques to a specific product, product line or brand.  Brand management is a critical...

Congratulations on Leadership Savannah!

Thursday, September 03, 2015

     We would like to send a big congratulations to our very own Kara Ford for being accepted to Leadership Savannah!

     Leadership Savannah was founded in 1961 to engage active and well-informed community members and impart with them the awareness and knowledge of how to encourage community growth and confront problems in the future.  The organization is based on the highest set of values including integrity, ethics, accountability, diversity, cultural competency, inclusion, and respect for a range of viewpoints. These values are the fundamentals of developing leaders who will strive to...

Live Experiences Can Take Can Take Your Brand to the Next Level

Thursday, July 30, 2015

     Did you know?  “...93% of consumers in EventTrack’s survey say events and experiences are more effective in helping them understand a brand’s services than a TV commercial.”

     There are your classic public relations campaigns consisting of press releases, news articles, television commercials, etc.  However, an aspect that is often left unexplored is the use of live experiences directed toward potential users or consumers.  Experiences ranging from parties for brand milestones like the...

Think Like A Boss

Monday, July 27, 2015

     Motivation and inspiration are something we all need to progress and tackle new obstacles on a daily basis.  I look everywhere for these bits of inspiration and stumbled upon this quote by Sheryl Sandberg:

    “If you’re offered a seat on a rocket ship, don’t ask what seat!  Just get on!”

     This could not be more true in the public relations industry!  There will be times when unexpected opportunities and challenges will be handed to you but you have to roll with the punches...

Testimonials

  • APR is the gold standard in reaching the news media about HSF’s events and projects. They consistently go above and beyond the call of duty and make us feel like their top client.

    Daniel Carey,
    President and CEO, Historic Savannah Foundation
  • One major benefit of working with Abshire Public Relations is you don’t just get an account manager; you get an entire team. We’re able to receive excellent executive counsel, knowledge of the market, philanthropic strategy, focused media relations and top-notch writing all in one-stop shop.

    Ryan Price,
    Vice President, JE Dunn Construction
  • “We are excited at Bouhan Falligant to begin working with APR as our public relations professionals. Their depth and breadth of knowledge in their industry, as well as their ties to the local and regional communities we serve, make them invaluable members of our team. They spend the time necessary to understand us and our profession, and to help us effectively develop new opportunities.

    John G. Lientz,
    Bouhan Falligant
  • Abshire PR has made a tremendous difference in our ability to market our organization. They are a critical part of our team and continually amaze us with their results!

    Patti Lyons,
    President, Senior Citizens Inc.
  • Abshire Public Relations truly exceeds our expectations. They’ve secured major national, regional and local media coverage that helps increase visitation and raise awareness of Tybee Island as a year-round visitor destination.

    Sara Lane,
    Director, Visit Tybee
  • We are excited at Bouhan Falligant to begin working with APR as our public relations professionals. Their depth and breadth of knowledge in their industry, as well as their ties to the local and regional communities we serve, make them invaluable members of our team.

    John G. Lientz,
    Partner, Bouhan Falligant

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