Social Media Lessons From Casper
Friday, February 17, 2017
For those of you struggling with social media, it can be difficult to find businesses that do social media really, really well. However, one of the companies that does do social engagement well is Casper Mattress Company. They don’t use expensive tactics either, just good old-fashioned creativity and understanding of their target.
Talking about mattresses is boring. Instead of talking about boring mattress stats, Casper talks about the culture of sleep. They talk about boozy night caps, lazy Saturdays spent in bed, and which side of the bed is reserved for the remote or...
Managing Social Media Risks
Friday, February 10, 2017
Founder of Facebook Mark Zuckerberg once said, “The only strategy that is guaranteed to fail is not taking risks.” You might be wondering what some of the risks of social media are to your business, and how you can mitigate those.
When I first went to work for Gulfstream, it was 2011 and they had just decided to dip their toe in the pool of social media. As most of you know, Gulfstream is owned by General Dynamics, a multinational defense and aerospace corporation. It is the world’s fifth largest defense contractor, so they are not small potatoes. But they were worried about the risks of social media -- and...
Friday, February 03, 2017
Recently, I had the honor of being asked to participate on a panel discussion for the Tourism Leadership Council. TLC serves as the leading trade organization for tourism, an industry with more than 26,000 employees and a $2.5 billion economic impact in the Savannah area.
One question I was asked related to what a company should aim to achieve with social media. As any good Southerner can attest, storytelling is where it’s at. You may want to use social media...
HOS Management "Builds Legacy in Hotels"
Monday, January 16, 2017
So PROUD to see our client, HOS Management, in Savannah Morning News & SavannahNow.com! Second-generation hoteliers Riki and Kris Patel are building a dynamic legacy for their family business founded over 30 years ago. What we love most about them is their obvious passion for hard work and...
Trends Every Business Leader Should Watch in 2017
Friday, January 06, 2017
Forbes perfectly captured the 15 Trends Every Business Leader Should Watch in 2017. Every PR professional and the companies/organizations looking to hire pr/branding firms will be prepared for those 2017 strategic planning talks after reading this article.
Share this article with colleagues. All of these items will be "so 2017" this year.
Here are a few trends we are already diving into the deep end of the pool with our clients:
Creating a personal brand
New and emerging digital platforms allow businesses and...
Partnering with Mils
Tuesday, December 13, 2016
Over the last week, I have been immersed with millennial professionals - yes I am calling them mils - why has nobody used this term before? - who have helped me nail some great work for our clients. They are video production rock stars (thebckyrd.com), web designers (Clark Creative), social media/copywriters (Port City PR) and brand consultants (Flourish). A few great lessons I gathered:
- Mils want to show you how smart they are - and they are wicked smart. They look at items with a different lens. Less judgment, less...
#GivingTuesday -- Let it Be Your Year-end Inspiration!
Friday, December 02, 2016
This past Tuesday was #GivingTuesday, which followed behind Black Friday and Cyber Monday. #GivingTuesday is a global day of giving, mainly fueled through social media to inspire people to give back to their communities. This year marked the fifth year anniversary of this day, which was started as a movement to celebrate and support giving to charity.
In reality, year-end giving has been around for a long time, as is usually evident from the amount of year-end appeal letters we receive in our mailboxes this time of year from an array of charitable causes...all worthy in their own right.
Lessons from The Crown
Friday, November 25, 2016
Who else is watching Netflix’s compelling and addictive series The Crown, all about Queen Elizabeth II’s ascendance to the throne? She became Queen just shy of her 26th birthday, after her father, King George VI, passed away. Elizabeth’s journey to the monarchy was a circuitous one. When her uncle, King Edward VII, abdicated the throne to marry the American divorcée Wallis Simpson, Elizabeth’s father Bertie became King George VI and the die was cast.
Tell Your Story
Friday, November 18, 2016
Over the last decade, the public relations industry has evolved the way it approaches impacting a business’s bottom line. The PR professional that once sought the sexy two-page spread in a glossy print piece has augmented that elusive dangling carrot to include mastering the digital world of 24/7 media and DIY content.
When I first came to Abshire PR as an intern nearly eight years ago, I remember Jennifer Abshire handing me a book called, Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR. In short, the book predicts the end of “yesterday’s PR” and paints a...
Please and Thank You
Friday, November 11, 2016
By Nancy Fullbright
Say “please” and “thank you.” It’s one of the first lessons we learned as children and, if you were born a southerner, you were probably also taught to say “yes ma’am” and “no sir.”
I vividly remember my mother requiring me (sometimes forcing me) to write thank you notes as a child and teenager. I knew it was expected of me and was the right thing to do. I’ve carried on that tradition today, insisting my nephews write thank you notes when friends do something nice for them (invite them for dinner, let them swim in their pool).