Social Media Lessons From Casper

Author Group
abshirepr's picture
abshirepr

For those of you struggling with social media, it can be difficult to find businesses that do social media really, really well. However, one of the companies that does do social engagement well is Casper Mattress Company. They don’t use expensive tactics either, just good old-fashioned creativity and understanding of their target.

Talking about mattresses is boring. Instead of talking about boring mattress stats, Casper talks about the culture of sleep. They talk about boozy night caps, lazy Saturdays spent in bed, and which side of the bed is reserved for the remote or dog. Now, those are conversation starters!

       vs    

Check out the above comparison of Casper vs. Tempur-Pedic USA’s New Year’s posts. Casper posted something hilarious and received more than 1,000 likes, while Tempur-Pedic posted about how they’re going to take on the New Year and only got 27. Also, take a look at the pictures used. Casper’s post features a man wearing pajamas in bed(with champagne and crazy glasses), while Tempur-Pedic’s is about boxing, which doesn’t really relate to their product.

Your social media strategy is not for you, but for your customers. Everyone can relate to hitting the snooze button and even laugh about drinking champagne in bed (oh, come on, everyone has done it;). But, not as many people can debate with you on thread count numbers.

In a nutshell: find a post-worthy story angle that will encourage your customers to share with their friends. Don’t try to sell on a single post; it’s boring. Convince them slowly through great content and listening to their needs.

If you need help with social media or any other problems, sound off in the comments, shoot us a DM, or send us an email at pr@abshirepr.com!

 

Testimonials

  • We are excited at Bouhan Falligant to begin working with APR as our public relations professionals. Their depth and breadth of knowledge in their industry, as well as their ties to the local and regional communities we serve, make them invaluable members of our team.

    John G. Lientz,
    Partner, Bouhan Falligant
  • “We are excited at Bouhan Falligant to begin working with APR as our public relations professionals. Their depth and breadth of knowledge in their industry, as well as their ties to the local and regional communities we serve, make them invaluable members of our team. They spend the time necessary to understand us and our profession, and to help us effectively develop new opportunities.

    John G. Lientz,
    Bouhan Falligant
  • Abshire PR has made a tremendous difference in our ability to market our organization. They are a critical part of our team and continually amaze us with their results!

    Patti Lyons,
    President, Senior Citizens Inc.
  • When the City of Richmond Hill was looking for an experienced public relations team, we really didn’t have to look any further than APR. Their knowledge of city and county government — in addition to their strong community ties — made them the perfect fit for us.

    Chris Lovell,
    City Manager for City of Richmond Hill
  • APR is the gold standard in reaching the news media about HSF’s events and projects. They consistently go above and beyond the call of duty and make us feel like their top client.

    Daniel Carey,
    President and CEO, Historic Savannah Foundation
  • One major benefit of working with Abshire Public Relations is you don’t just get an account manager; you get an entire team. We’re able to receive excellent executive counsel, knowledge of the market, philanthropic strategy, focused media relations and top-notch writing all in one-stop shop.

    Ryan Price,
    Vice President, JE Dunn Construction

Recent Press

Services