Social Media and Businesses

Author Group
Susan Hancock's picture
Susan Hancock

I recently spoke to a university social media class for public relations majors and thought I would share some of the pointers we discussed. First off, it is important to note that their social media knowledge is strong simply due to the fact they have been using it since they were kids! In fact, the number one social media platform for the 18-24 age group is Snapchat with 81% usage -- which means they could have easily been snapping while I was talking!

Our discussion was based on the questions companies need to ask themselves about social media. It is most important to determine your target audience -- who are you trying to reach through social media and what social media platforms are most popular for your target market? Once you determine your target and where to best reach them, you can move forward with what type of content to use and what type tone you want to portray. It is important to note that a combination of text, visual, and video make for stronger content. Remember you can certainly integrate between several social media platforms, but you want to make sure you are always being mindful of your company’s brand. Make sure to ask yourself what type of action or behavior do you want to achieve from your social media post -- are you trying to sell a certain product or are you trying to increase traffic to your business on certain nights? Lastly, develop a social media plan to fit into your overall marketing plan so you can have a strategy behind your postings. It is important to be mindful of the ever-changing social media world and how your company is best positioned for having the best digital footprint moving forward.

We will be looking for you on Facebook, Instagram, Twitter and Snapchat...and please follow us!



  • Abshire PR has made a tremendous difference in our ability to market our organization. They are a critical part of our team and continually amaze us with their results!

    Patti Lyons,
    President, Senior Citizens Inc.
  • APR is the gold standard in reaching the news media about HSF’s events and projects. They consistently go above and beyond the call of duty and make us feel like their top client.

    Daniel Carey,
    President and CEO, Historic Savannah Foundation
  • “We are excited at Bouhan Falligant to begin working with APR as our public relations professionals. Their depth and breadth of knowledge in their industry, as well as their ties to the local and regional communities we serve, make them invaluable members of our team. They spend the time necessary to understand us and our profession, and to help us effectively develop new opportunities.

    John G. Lientz,
    Bouhan Falligant
  • When the City of Richmond Hill was looking for an experienced public relations team, we really didn’t have to look any further than APR. Their knowledge of city and county government — in addition to their strong community ties — made them the perfect fit for us.

    Chris Lovell,
    City Manager for City of Richmond Hill
  • One major benefit of working with Abshire Public Relations is you don’t just get an account manager; you get an entire team. We’re able to receive excellent executive counsel, knowledge of the market, philanthropic strategy, focused media relations and top-notch writing all in one-stop shop.

    Ryan Price,
    Vice President, JE Dunn Construction
  • Abshire Public Relations truly exceeds our expectations. They’ve secured major national, regional and local media coverage that helps increase visitation and raise awareness of Tybee Island as a year-round visitor destination.

    Sara Lane,
    Director, Visit Tybee

Recent Press