Jump Starting Your Social Media Plan

Author Group
Nancy Fullbright's picture
Nancy Fullbright

Social media -- it’s safe to say -- is here to stay. Based on Harris Poll on behalf of Hootsuite in the U.S. and the U.K., 83 percent of Americans have a social media account. Nearly 1.65 billion people actively use Facebook monthly, making it the most used social media site. Twitter sees 310 million monthly users with 6,000 Tweets being sent every second. And Instagram has 400 million active monthly users and the highest per follower engagement rate -- 68 percent of Instagram users engage with brands regularly.

Then there’s Snapchat, the Skipper of the social media world, meaning the largest base of Snapchat’s users are 18- to 24-year-olds. It’s the fastest growing network with 100 million daily active users and the second most-used social network after Facebook.

And that’s just the tip of the iceberg. Don’t forget LinkedIn, Google+, YouTube, Tumblr, Pinterest, Flickr, Reddit, WhatsApp, Quora, Periscope, Delicious, Digg and Viber. How is anyone ever supposed to make sense of the social media jungle?

Number one: review what your competitors are doing. What are they doing well and how can you do it better? Where are they leaving a gap and how can you stand in?

Number two: Decide what platform or platforms it is best for you to be on -- and then be on them! Develop a social media calendar, looking at your own events and wider national, local and regional events, but also understand that one of the joys of being a small business owner is your flexibility.

Number three: Reach out to others and develop relationships. These are always changing, so I would suggest a quick and simple Google search for the top bloggers for your industry. For those in the tourism industry, for example, the website The Expeditioner lists these and updates them quarterly, with links to each top blog. Follow them on social media and show them some love before you reach out to them!

 

Testimonials

  • When the City of Richmond Hill was looking for an experienced public relations team, we really didn’t have to look any further than APR. Their knowledge of city and county government — in addition to their strong community ties — made them the perfect fit for us.

    Chris Lovell,
    City Manager for City of Richmond Hill
  • We are excited at Bouhan Falligant to begin working with APR as our public relations professionals. Their depth and breadth of knowledge in their industry, as well as their ties to the local and regional communities we serve, make them invaluable members of our team.

    John G. Lientz,
    Partner, Bouhan Falligant
  • Abshire Public Relations delivers invaluable executive counsel and strong insight into the local market.

    Greg Parker,
    President and CEO, The Parker Companies
  • APR is the gold standard in reaching the news media about HSF’s events and projects. They consistently go above and beyond the call of duty and make us feel like their top client.

    Daniel Carey,
    President and CEO, Historic Savannah Foundation
  • Abshire PR has made a tremendous difference in our ability to market our organization. They are a critical part of our team and continually amaze us with their results!

    Patti Lyons,
    President, Senior Citizens Inc.
  • “We are excited at Bouhan Falligant to begin working with APR as our public relations professionals. Their depth and breadth of knowledge in their industry, as well as their ties to the local and regional communities we serve, make them invaluable members of our team. They spend the time necessary to understand us and our profession, and to help us effectively develop new opportunities.

    John G. Lientz,
    Bouhan Falligant

Recent Press

Services