BLOG

Jump Starting Your Social Media Plan

Friday, February 24, 2017

Social media -- it’s safe to say -- is here to stay. Based on Harris Poll on behalf of Hootsuite in the U.S. and the U.K., 83 percent of Americans have a social media account. Nearly 1.65 billion people actively use Facebook monthly, making it the most used social media site. Twitter sees 310 million monthly users with 6,...

Jump Starting Your Social Media Plan

Friday, February 24, 2017

Social media -- it’s safe to say -- is here to stay. Based on Harris Poll on behalf of Hootsuite in the U.S. and the U.K., 83 percent of Americans have a social media account. Nearly 1.65 billion people actively use Facebook monthly, making it the most used social media site. Twitter sees 310 million monthly users with 6,...

Social Media Lessons From Casper

Friday, February 17, 2017

For those of you struggling with social media, it can be difficult to find businesses that do social media really, really well. However, one of the companies that does do social engagement well is Casper Mattress Company. They don’t use expensive tactics either, just good old-fashioned creativity and understanding of their target.

Talking about mattresses is boring. Instead of talking about boring mattress stats, Casper talks about the culture of sleep. They talk about boozy night caps, lazy Saturdays spent in bed, and which side of the bed is reserved for the remote or...

Managing Social Media Risks

Friday, February 10, 2017

Founder of Facebook Mark Zuckerberg once said, “The only strategy that is guaranteed to fail is not taking risks.” You might be wondering what some of the risks of social media are to your business, and how you can mitigate those.

When I first went to work for Gulfstream, it was 2011 and they had just decided to dip their toe in the pool of social media. As most of you know, Gulfstream is owned by General Dynamics, a multinational defense and aerospace corporation. It is the world’s fifth largest defense contractor, so they are not small potatoes. But they were worried about the risks of social media -- and...

#SocialMediaGoals

Friday, February 03, 2017

 

 

 

 

 

 

 

 

 

Recently, I had the honor of being asked to participate on a panel discussion for the Tourism Leadership Council. TLC serves as the leading trade organization for tourism, an industry with more than 26,000 employees and a $2.5 billion economic impact in the Savannah area.

One question I was asked related to what a company should aim to achieve with social media. As any good Southerner can...

HOS Management "Builds Legacy in Hotels"

Monday, January 16, 2017

So PROUD to see our client, HOS Management, in Savannah Morning News & SavannahNow.com! Second-generation hoteliers Riki and Kris Patel are building a dynamic legacy for their family business founded over 30 years ago. What we love most about them is their obvious passion for hard work and...

Trends Every Business Leader Should Watch in 2017

Friday, January 06, 2017

Forbes perfectly captured the 15 Trends Every Business Leader Should Watch in 2017. Every PR professional and the companies/organizations looking to hire pr/branding firms will be prepared for those 2017 strategic planning talks after reading this article. 

Share this article with colleagues. All of these items will be "so 2017" this year.

Here are a few trends we are already diving into the deep end of the pool with our clients:

Creating a personal brand

New and emerging digital platforms allow businesses and...

Partnering with Mils

Tuesday, December 13, 2016

Over the last week, I have been immersed with millennial professionals  - yes I am calling them mils - why has nobody used this term before? - who have helped me nail some great work for our clients. They are video production rock stars (thebckyrd.com), web designers (Clark Creative), social media/copywriters (Port City PR) and brand consultants (Flourish). A few great lessons I gathered:

 - Mils want to show you how smart they are - and they are wicked smart. They look at items with a different lens. Less judgment, less...

#GivingTuesday -- Let it Be Your Year-end Inspiration!

Friday, December 02, 2016

This past Tuesday was #GivingTuesday, which followed behind Black Friday and Cyber Monday.  #GivingTuesday is a global day of giving, mainly fueled through social media to inspire people to give back to their communities. This year marked the fifth year anniversary of this day, which was started as a movement to celebrate and support giving to charity.

In reality, year-end giving has been around for a long time, as is usually evident from the amount of year-end appeal letters we receive in our mailboxes this time of year from an array of charitable causes...all worthy in their own right.

...

Lessons from The Crown

Friday, November 25, 2016

Who else is watching Netflix’s compelling and addictive series The Crown, all about Queen Elizabeth II’s ascendance to the throne? She became Queen just shy of her 26th birthday, after her father, King George VI, passed away. Elizabeth’s journey to the monarchy was a circuitous one. When her uncle, King Edward VII, abdicated the throne to marry the American divorcée  Wallis Simpson, Elizabeth’s father Bertie became King George VI and the die was cast.

...

Testimonials

  • “We are excited at Bouhan Falligant to begin working with APR as our public relations professionals. Their depth and breadth of knowledge in their industry, as well as their ties to the local and regional communities we serve, make them invaluable members of our team. They spend the time necessary to understand us and our profession, and to help us effectively develop new opportunities.

    John G. Lientz,
    Bouhan Falligant
  • When the City of Richmond Hill was looking for an experienced public relations team, we really didn’t have to look any further than APR. Their knowledge of city and county government — in addition to their strong community ties — made them the perfect fit for us.

    Chris Lovell,
    City Manager for City of Richmond Hill
  • Abshire Public Relations delivers invaluable executive counsel and strong insight into the local market.

    Greg Parker,
    President and CEO, The Parker Companies
  • One major benefit of working with Abshire Public Relations is you don’t just get an account manager; you get an entire team. We’re able to receive excellent executive counsel, knowledge of the market, philanthropic strategy, focused media relations and top-notch writing all in one-stop shop.

    Ryan Price,
    Vice President, JE Dunn Construction
  • Abshire PR has made a tremendous difference in our ability to market our organization. They are a critical part of our team and continually amaze us with their results!

    Patti Lyons,
    President, Senior Citizens Inc.
  • Abshire Public Relations truly exceeds our expectations. They’ve secured major national, regional and local media coverage that helps increase visitation and raise awareness of Tybee Island as a year-round visitor destination.

    Sara Lane,
    Director, Visit Tybee

Recent Press

Services