This year, start the year off right by igniting your business. Whether you have a new or an existing company, light a fire and communicate key messages about what makes your company unique to prospective clients and customers.
Here are a few timely tips to start the New Year off on the right foot:
SCHEDULE A PR AUDIT: Does your company have great stories to tell, but a difficult time getting the word out to a larger audience? Conduct a PR audit with your executive team to determine local, regional and national opportunities for media exposure and to plan for greater success for 2012. In a two-hour session, you can learn how to share good news, earn recognition via traditional and interactive media and determine the top newsworthy items about your company for 2012. Also, you’ll receive help identify speaking opportunities and determining which awards will help raise your company’s profile.
REFRESH YOUR CONTENT: Over time, web copy, brochure text and corporate messaging can grow stale. Consider changing up your company’s message and adding a fresh twist to all your copy in the New Year. Make your content lively, engaging and professional, encouraging potential customers to learn more about your company and the products and services you have to offer.
REVIEW YOUR VISION AND MISSION STATEMENTS: Every member of your organization needs a mission statement and vision statement to refer to so that everyone is working towards a common goal. Review your mission statement, which explains who you are as a company, as well as your vision statement, which maps out what your business aspires to become in the future. If you don’t have a mission statement or a vision statement, write drafts for your team to edit and review.
EMBRACE SOCIAL MEDIA: While many local companies joined the social media revolution in 2011, a surprising number of businesses are still reluctant to join the world of Facebook, Twitter, Foursquare and Google+. Does your company have timely news, announcements or special offers that can be shared through a social media? Do you have a social media plan in place for 2012?
As Savannah starts to emerge from the recession, 2012 is going to be a year of incredible opportunity. Don’t miss the chance to ignite your business now and to reap the benefits all year long.