APR Launches Innovative Entrepreneur PR Division

Abshire Public Relations, a Savannah-based public relations and multi-media firm celebrating its 10-year anniversary in 2011, recently launched a new Entrepreneur PR division dedicated to helping small and emerging businesses throughout the Creative Coast.

“We’re launching this new division in direct response to a clear and present need in the regional business community,” said Jennifer Abshire, CEO of Abshire Public Relations (APR). “Entrepreneurs and small business owners need flexible and effective PR  customized according to their specific needs. We offer a full menu of a la carte media and public relations services ranging from traditional press releases, distribution and business development to social media campaigns and executive intelligence audits in order to help entrepreneurs get the maximum return on their investment.”

APR has successfully placed national stories on behalf of local and regional clients in media outlets including The New York Times, Wall Street Journal, Southern Living, Coastal Living, Better Homes & Gardens, Travel + Leisure Golf and HGTV.  In 2010, PR News honored Abshire Public Relations with a prestigious Legal PR Award for developing and promoting the Critical Issues Forum on behalf of HunterMaclean, a leading law firm headquartered in Savannah.

“We’ve been helping companies tell their story for over a decade,” said Abshire. “The majority of companies in the Creative Coast operate on a lean budget. We’re here to help those companies share their branding message with a wider audience, through traditional and new media.”

APR already works with a number of entrepreneurial companies throughout the region including Seacrest Partners, ALTA Innovations, Shred/Ex, ThincSavannah, Smack Dab Studios, Saber Security, Coastal Logistics Group and the Pin Point Heritage Museum.

“Abshire Public Relations helps us with important projects that promote our latest product lines and handles our web copy and brochure development,” said Camille Russo, a partner with Alta Innovations, a national medical device distribution company. “They do a fantastic job and customize their services to meet individual client needs.”

APR excels at securing local, regional and national media on behalf of clients, as well as business development, event planning and executive intelligence.