Jennifer Abshire , CEO of Abshire Public Relations, took a trip back to her old stomping grounds at Georgia Southern University this week to share the “Power of PR,” with current PR and marketing students.
Technology was the topic of the day, as she explained the importance of embracing new technology and demonstrated how to utilize QR codes for marketing needs. “Strong writing and technology skills,” said Abshire, “will continue to dominate the PR industry’s evolution.”
“After the cover story about our firm’s 20-year anniversary ran in Business in Savannah, we received calls from investors and dozens of comments from others on the street. I now believe in PR done right.”
“As a small business owner, I always thought public relations was for the “Big Companies.” We decided to give Abshire PR a shot with the promotion of our grand opening for LuckySavannah Vacation Rentals. To my surprise, we signed up a new vacation property owner as a direct result of APR’s work. For me, APR and their services went from vague and unnecessary to concrete, essential and profitable.”
“Abshire PR’s focused strategy allowed our small, regionally-recognized startup reach a national audience in a short period of time. Their recommendations allowed us to be published in several nationally distributed publications in less than 60 days. We’d definitely turn to APR when we need to create our next big buzz!”
“APR is the gold standard in reaching the news media about HSF’s events and projects. They consistently go above and beyond the call of duty and make us feel like their top client.”
APR is uniquely positioned to deliver the major multi-media coverage of a national firm while offering the hands-on attention of a local company with deep roots in the community. We excel at media relations, crisis communications, social media management, business development and corporate event planning.
