Going Lean- A Cultural Shift That Adds Value to Your PR Efforts
“Spending time and money wisely are important concepts to live by.” Mike Green- The Strategist- Winter 2010
Green’s article expresses the importance of using cost-effective methods in PR.
A few ideas:
- Conduct monthly meetings to implement improvements in process, use of time, products, and services.
- Investigate techniques that will enhance measurable results and quality.
- Reward the best ideas and celebrate success.
- Set up a war room (online or offline) so that employees can see deadlines, upcoming events, and work status- visuals.
- Keep all relevant files in a central portal, such as client and account information – this will save a lot of time for employees.
By becoming more efficient, we can save ourselves time and money – and that is a must!
“After the cover story about our firm’s 20-year anniversary ran in Business in Savannah, we received calls from investors and dozens of comments from others on the street. I now believe in PR done right.”
“As a small business owner, I always thought public relations was for the “Big Companies.” We decided to give Abshire PR a shot with the promotion of our grand opening for LuckySavannah Vacation Rentals. To my surprise, we signed up a new vacation property owner as a direct result of APR’s work. For me, APR and their services went from vague and unnecessary to concrete, essential and profitable.”
“Abshire PR’s focused strategy allowed our small, regionally-recognized startup reach a national audience in a short period of time. Their recommendations allowed us to be published in several nationally distributed publications in less than 60 days. We’d definitely turn to APR when we need to create our next big buzz!”
“APR is the gold standard in reaching the news media about HSF’s events and projects. They consistently go above and beyond the call of duty and make us feel like their top client.”
